• Elon Musk couldn't resist sending a jab Mark Cuban's way on Wednesday.
  • Cuban commented on X during his appearance on Jon Stewart, speculating on the platform's algorithm.
  • In response, Musk flung an insult at Cuban, complete with a "poop" emoji.

Elon Musk is at it again and beefing with Mark Cuban on X.

After the "Shark Tank" star posited that Musk may have adjusted X's algorithm to show content based on the Tesla chief's own preferences, Musk responded with an insult — complete with the "poop" emoji.

It started when Cuban went on "The Daily Show," speaking to Jon Stewart in an interview that aired on Monday.

"When you write an algorithm — I haven't written a lot, it's been a while — but when you write one, you get to set the parameters of what you want to see happen," Cuban told Stewart. "And he certainly has done that to the things he likes."

"That was hilarious," Musk wrote in a Wednesday X post in response to the clip.

"Unlike other platforms, our algorithm is open source! And if you interact and argue with 'right wing' accounts, which Cuban does a lot, the algorithm will assume that's what you want to do and give you more of it lmao," he added.

Then came the "poop" emoji — when Musk essentially called Cuban a giant turd in human form.

Cuban, for his part, responded to Musk's insult with a series of heart hands emojis.

It's unsurprising that Cuban isn't taking Musk's jab that seriously. Cuban told Business Insider back in June that he has no issues with Musk despite their disagreements.

"I have fun sparring with Elon. He likes to troll and so do I," Cuban said.

That said, Musk may also have been a little mad about what Cuban said about him and his Silicon Valley billionaire peers in the same interview with Stewart.

"Watching what's happening in Silicon Valley is insane. It's not so much a support thing. It's more like a takeover thing, trying to put themselves in a position to have as much control as possible," Cuban said of the tech and business titans backing former President Donald Trump.

Silicon Valley's elite, Cuban said, now wants to become a pseudo board of directors to Trump, who they've begun to envision as "CEO of the United States of America."

"You get to that point sometimes where I think they've lost a connection to real world," Cuban said of Silicon Valley's tech billionaires.

Musk has endorsed Trump and held a live stream in support of his 2024 presidential run.

To be sure, Cuban isn't exactly against Musk's ownership of X. For one, Cuban is an avid X user and has continued to post content on the platform frequently.

In fact, Cuban told GQ, in an interview published in September, that a Musk-led X could succeed if Musk "can get out of his own way."

"I think he's on the right track to make it a good business. Unless he fucks it up himself with his posts on X," Cuban told the publication.

This, of course, isn't the first time Musk has snapped at Cuban over their differences.

The mercurial billionaire ridiculed Cuban when the latter said he would still vote for President Joe Biden over Trump even if the sitting president "was being given last rites."

Cuban and representatives for Musk didn't immediately respond to requests for comment from BI sent outside regular business hours.

Read the original article on Business Insider